A custom illustrated tote bag developed for internal and B2B client gifting at Arc'teryx.

The objective was to create a versatile, timeless design rooted in mountain culture while maintaining the brand’s clean, premium aesthetic.

Arc’teryx is recognized for its performance-driven minimalism and technical precision.

The challenge was to introduce warmth and personality into the design without disrupting the brand’s refined, mountain-focused identity. The illustration needed to feel adventurous and playful while remaining elevated.

Inspired by the adventurous landscapes of British Columbia, the design features layered mountains, trees, and alpine trails.

The visual language balances minimalism with movement, capturing the joy of outdoor exploration while subtly reflecting the elevated, fashion-forward nature of Arc’teryx garments.

A vibrant blue was selected as the primary color, evoking both sea and sky — a nod to the iconic Sea-to-Sky Highway (Highway 99) and the brand’s deep connection to the West Coast terrain.